A$AP Rocky joins the PUMA and Formula 1 partnership to lead creative efforts, bringing his fashion knowledge and style to the world of F1.
The artist will design exclusive capsule collections that shape the future of the brand's seasonal designs, with a limited PUMA x F1 collection coming soon.
Starting in Miami in 2024, A$AP Rocky will focus on multiple Grands Prix, curating activations, and serving as the creative director for marketing efforts.
A$AP Rocky's role will expand to influence product designs, from racewear to fashion, in the PUMA x F1 range, fostering innovation in sport and culture.
A$AP Rocky sees this collaboration as a game-changer, believing it will encourage brands to take risks and work with diverse creatives.
PUMA's Chief Product Officer expresses enthusiasm for the collaboration, highlighting A$AP Rocky's talent and vision for elevated F1 race capsules.
The partnership promises to disrupt the track, attract new audiences, and usher in a new era of F1 fashion and culture, according to F1's Head of Licensing.